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Strategic International Management

Artikel Nr. 951100404611
  55.90
Mitwirkende Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes . - Genre Management, Wirtschaft, Sozialwissenschaften, Recht & Wirtschaft . - Medium Kartonierter Einband (Kt)
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Strategic International Management

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.

Strategic International Management

Spezifikationen
ISBN 3658078839
Untertitel Text and Cases
Verlag Gabler, Betriebswirt.-Vlg
Mitwirkende Author: Dirk Morschett
Author: Hanna Schramm-Klein
Author: Joachim Zentes
Genre Management, Wirtschaft, Sozialwissenschaften, Recht & Wirtschaft
Medium Kartonierter Einband (Kt)
Seiten 565
Edition 3rd ed. 2015.
Sprache en
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