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The Tipping Point

Artikel Nr. 951100318425
  9.90
Mitwirkende Gladwell, Malcolm . - Genre Sozialwissenschaften allgemein, Sozialwissenschaften, Recht & Wirtschaft . - Medium Fachbuch
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The Tipping Point

The tipping point' is that magic moment when an idea, trend or social phenomenon crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded shop can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or a new restaurant to take off overnight -or a dramatic reduction in crime, as happened in New York after graffiti was removed from subway trains.
Malcolm Gladwell brilliantly shows how easy it is to cause group behaviour to tip by making small changes in our immediate environment - a profoundly hopeful idea that demonstrates how one imaginative person, applying a well-placed lever, can move the world. This is a book which should be read by everyone in business, politics, marketing, advertising and anyone interested in trends, fashion, fads and human behaviour. That is, all of us.

The Tipping Point

Spezifikationen
ISBN 978-0-316-67907-7
Untertitel How Little Things Can Make a Big Difference
Verlag Little, Brown Book Group
Mitwirkende Author: Gladwell, Malcolm
Genre Sozialwissenschaften allgemein, Sozialwissenschaften, Recht & Wirtschaft
Medium Fachbuch
Seiten 288
Sprache en
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